13 Best eCommerce Marketing Strategies in 2025

The best eCommerce marketing strategy combines SEO, content, paid media, email, and social platforms to attract, convert, and retain customers.

eCommerce marketing is how you drive traffic to your store and turn browsers into buyers. It's everything from ranking on Google to launching paid campaigns that actually convert.

There’s no magic bullet. The brands winning in 2025 are using multiple channels that work together, building a system, not a one-off tactic.

In this guide, you’ll get a breakdown of the best-performing eCommerce marketing strategies right now, with real-world tips you can put to work fast.

1. Invest in SEO to Drive Sustainable Growth

SEO is your long game. Done right, it brings in ready-to-buy customers without you having to pay for every click.

Here’s where to focus:

🛒 Product + Collection Pages
Use keywords that real people search for.
✍️ Content Marketing
Answer questions, solve problems, and rank.
🚀 Technical SEO
Speed matters, especially on mobile.

This is an engine. And it pays off with:
Lower CAC · Higher-intent traffic · Evergreen visibility

If you're not ranking, you're invisible. Fix that.

2. Run an Influencer Marketing Campaign

Influencers still move the needle (when it’s real, not forced).

Work with creators who actually fit your brand. Relevance beats follower count every time.

Start smart:

👥 Test Micro + Macro Influencers
Find your sweet spot through experimentation.
📊 Track Results
Use trackable links and discount codes to measure ROI.
♻️ Repurpose Winning Content
Turn top-performing posts into ads or UGC.

When done right, influencer campaigns drive awareness, build trust fast, and create content that sells on repeat.

3. Sell on Marketplaces to Expand Reach

Marketplaces like Amazon, eBay, Walmart, and Etsy put your products in front of millions, fast.

You’re tapping into built-in demand, not paying to generate it. It’s a low-CAC way to scale visibility and sales.

To get the most out of it:

  • Optimize listings with keywords and great reviews
  • Sync inventory so you’re not overselling
  • Use marketplaces to complement your DTC, not compete with it

It’s not a brand builder, but when paired with your own site, it multiplies your reach.

4. Create a TikTok Marketing Strategy

TikTok has over 1.5 billion monthly active users, and 1 in 4 use it specifically to discover new products. That is no longer a trend. That’s a buying behavior.

If your eCommerce brand isn’t on TikTok, you’re missing massive visibility. That’s where your audience is.

Here’s how to make it work:

  • Jump on trends early, but make them your own
  • Show behind-the-scenes of your product, team, or packaging
  • Feature real reactions from real customers

Use TikTok Shop to drive in-app conversions, and partner with creators who already have your audience’s trust.

The scroll is fast. Keep your content authentic, raw, and made for mobile. That’s what converts.

5. Run PPC Campaigns to Capture Intent

When someone’s ready to buy, PPC puts you front and center.

Platforms like Google Shopping, Meta, and TikTok Ads let you target high-intent shoppers and drive conversions fast.

Here’s how to make your budget count:

🔍 Bid Smart
Bid on branded + non-branded keywords.
🎯 Retarget Effectively
Set up retargeting for product viewers and cart abandoners.
📊 Track with UTMs
Use UTMs to track every click and campaign.
🧪 Optimize with A/B Testing
A/B test your landing pages to improve ROI.

This is where speed meets strategy.
Nail your creative, match it to the buyer's intent, and let the data guide the scale.

6. Upsell Your Products to Boost AOV

Want more revenue without more traffic? Start upselling.

Show upgraded versions, bundles, or add-ons directly on your product pages and during checkout. The goal is to make the better choice obvious.

Tips that work:

💡 Position the Value
Focus on benefits—not just the price bump.
🛍️ Smart Product Pairings
Bundle items customers already want together.
⚙️ Automate the Upsell
Use tools like ReConvert or native app integrations.

Even a small lift in average order value (AOV) adds up fast when you’re scaling.

7. Integrate Instagram Shopping

Instagram is no longer just where people scroll. Here’s what shopping on Instagram in 2024 looked like:

  • 70% of active users say they shop on Instagram
  • 130 million people tap on shoppable posts every month
  • Brands using Shopping have seen 42%+ increases in sales and up to 1,416% more traffic to their sites
  • Some report a 100% jump in revenue after enabling Shopping features

Here’s how to get in on it:

  • Tag products in your Reels, Stories, and feed posts
  • Build a curated storefront inside your profile
  • Use influencer content and lifestyle imagery to drive taps
  • Sync with Facebook Shops to streamline your catalog

With over 800,000 shoppers browsing Instagram every month and 90% of users following at least one business, the opportunity is massive. Make sure your brand is shoppable where your audience already hangs out.

8. Reduce Abandoned Carts to Recover Revenue

Cart abandonment is one of the biggest leaks in your funnel—roughly 70% of online carts never make it to checkout.

But that also means there’s a huge opportunity to win back revenue with a few smart plays:

  • Send cart reminder emails within 1–3 hours while the intent is still hot
  • Follow up with SMS for faster, more immediate engagement
  • Use exit-intent popups offering a small discount or bonus to seal the deal
  • Streamline your checkout (fewer clicks, fewer fields, more conversions)

Don’t let nearly three-quarters of your shoppers walk away. Recover that revenue with fast, targeted follow-ups and a frictionless path to purchase.

9. Send Text Message Campaigns for Real-Time Engagement

If you want attention fast, send a text.

SMS open rates are over 90%, making it one of the most effective channels for real-time engagement.

Use SMS to:

⚡ Promote Urgency
Use limited-time offers or flash sales to drive action.
🔔 Keep Them Informed
Send back-in-stock alerts and order updates.
🧠 Personalize Your Messages
Use behavior and purchase history to tailor content.
📱 Automate with the Right Tools
Platforms like Postscript and Klaviyo make it easy to segment and scale.

It’s direct, personal, and high-converting
— especially when timing is everything.

10. Capture More Email Subscribers

Your email list is one of your highest-ROI assets, but only if you’re growing it the right way.

Start with smart capture points:

📩 Popups with Value
Offer a clear value exchange to encourage signups.
🎁 First-Order Offers
Use banners to promote discounts or early access.
📝 Embedded Forms
Place opt-ins on product pages and blog content.

Give people a reason to subscribe—like VIP access, exclusive offers, or content they can’t get anywhere else.
Then segment your list by interest. The more relevant your emails, the higher your engagement, conversions, and LTV.

11. Improve Your Email Campaigns to Drive Repeat Sales

Email isn’t dead. It’s one of the best tools for turning first-time buyers into loyal customers.

To make it work in 2025:

  • Set up automated flows like welcome, post-purchase, and win-back
  • Segment by behavior what they viewed, bought, or clicked
  • A/B test subject lines, CTAs, and content layout regularly
  • Sync emails with your loyalty program or review requests to close the loop

Smart email marketing drives sales and builds real relationships that keep customers coming back.

12. Make It Easy for Customers to Get What They Want

If shoppers can’t find what they need fast, they bounce.

Here’s how to keep them moving toward checkout:

  • Use clean navigation, smart filters, and a powerful search bar
  • Design mobile-first with lightning-fast load times
  • Organize products into clear, intuitive categories
  • Cut unnecessary steps between browsing and buying

Every extra click is a chance to lose the sale. Make the path to purchase obvious, easy, and fast.

13. Engage Online Store Visitors with Live Chat

Live chat turns hesitation into action.

Shoppers get instant answers on sizing, shipping, product fit, or whatever’s keeping them from buying.

Here’s how to make it work:

  • Offer real-time support to remove doubt and build trust
  • Use automated chat flows to guide visitors when your team is offline
  • Blend AI and human support to stay fast and helpful at scale

When people get answers, they check out faster.

📌 Key Takeaways

  • ✅ The best eCommerce marketing combines content, ads, social, and automation
  • ✅ Tactics like SEO, influencer campaigns, and email flows drive compounding returns
  • ✅ Focus on conversion and retention, not just traffic
  • ✅ Personalization, mobile optimization, and UGC are must-haves in 2025

FAQs

What is the best marketing for eCommerce?

A combination of SEO, paid ads, email, and content marketing is often the most effective strategy for eCommerce growth.

Which platform is best for eCommerce marketing?

It depends on your audience, but Meta, Google, TikTok, and Shopify’s built-in tools are among the top-performing platforms in 2025.

What are the 5 C’s of e-commerce marketing?

Content, Conversion, Channel, Customer, and Community—these pillars help guide a complete eCommerce marketing strategy.

What is the best online marketing strategy?

The best strategy is full-funnel: attracting attention with content and ads, converting with a seamless shopping experience, and retaining customers through personalization and loyalty efforts.

What’s the most cost-effective way to market an eCommerce store?

Email and SMS marketing typically offer the highest ROI with the lowest cost. SEO and UGC also scale affordably over time.

How can I increase traffic to my eCommerce store fast?

Run targeted PPC campaigns on Google and Meta, launch TikTok creator partnerships, and use influencer content for paid and organic reach.

What’s the best way to improve eCommerce conversion rates?

Focus on site speed, product page design, strong CTAs, trust signals like reviews, and reducing checkout friction.

Do marketplaces like Amazon hurt or help DTC brands?

They help you reach new audiences and build sales volume, but your brand should still prioritize owning the customer relationship through your own site.

Want to implement the best eCommerce marketing strategies for your brand?

Let’s build a custom plan that drives real growth.

Contact Porter Media

to get started.