300% Sales Increase in 12mo

35% Email Revenue
300% Sales Increase in 12mo
Comprehensive Calendar Plan

THE FULL RUNDOWN ☑️

Case Study Overview

  • The Brand

    365 Cycles is a retailer specializing in technical bike components, complete bikes, and other outdoor sporting goods. The company has built its reputation by serving the cycling community with a broad range of high-quality products, catering to both enthusiasts and professional cyclists.

  • The Challenge

    Coming out of a challenging year post-COVID, 365 Cycles was heavily reliant on third-party marketplaces for sales and lacked a direct-to-consumer (DTC) strategy for their Shopify store. This dependency limited their control over customer engagement and growth, leaving their online presence underdeveloped and stagnant.

  • Our Winning Strategy

    We worked with 365 Cycles to develop and implement a comprehensive DTC strategy focused on scaling their Shopify store. Through targeted marketing, customer insights, and strategic campaign planning, we increased customer engagement, built a strong email list, and brought innovative marketing strategies to the table. Our key to success was our adaptable approach which allowed 365 Cycles to connect more deeply with their niche market, boosting sales and brand presence significantly.

QUICK STATS 🔢

Data-Driven Impact

Before

Relied heavily on third-party marketplaces
5-Figures average monthly sales on Shopify
Limited customer insights and engagement
Stagnant growth post-COVID

After

Consistent, transparent partnership with dedicated management
Mid-Low 6-figures average monthly sales on Shopify
Achieved 35% of revenue coming from Email due to a deeper customer understanding and an active, engaged email list
Innovative marketing strategies led to substantial revenue growth and market adaptation

REAL TALK ★

Hear It From Them

5/5

“Since working with Porter Media, our average in the last twelve months has been mid-low 6-figures per month, a massive increase of almost 300% in sales.”

Chaz Easterbrook
VP of Ecommerce

OUR WORK 👷

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Before you ask…

Why choose Porter Media?

You’re tired of agencies that make lofty promises but falling short. You want to work with a partner that looks at your business from a holistic point of view that values profit over revenue.  Our acquisition team crafts powerful ads that drive conversions and capture attention while our retention team encourages repeat orders to increase LTV.  Work with us to become the next hottest brand in DTC.

How quickly will I see results?

Your timeline for results depends on your specific goals after our audit. Generally, you can expect an impact within 7 days for Acquisition and 30 days for Retention. We’ll prioritize initiatives that align with your vision, so you start seeing results ASAP!

What ROAS can I expect?

We love a data-driven question! The exact ROAS will vary based on your unique strategy and goals. That said, you can expect to see improvements in your performance metrics within the first 7 to 30 days.

How do you measure attribution?

We use a multi-layered approach for tracking attribution. 

For retention, we rely on Last Click insights via Google Analytics, and Klaviyo’s 5-day attribution window for maximum accuracy.

For paid social and search, we apply a 7-day click attribution window and incorporate Last Click, Accrual, and Linear-all models to track every critical touchpoint.

We prefer using top-tier platforms like Triple Whale and Northbeam to provide comprehensive, data-driven insights.

Is there something you don’t do?

Yes! We do not offer organic social, SEO,  PR and website design/development.

But no worries! If you need those services, we have a network of trusted pros we can recommend.

Have more questions?

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