+193% Revenue YoY Growth

6-Figure Meta spend/mo
4x ROAS
Creative lead growth

THE FULL RUNDOWN ☑️

Case Study Overview

  • The Brand

    Malbon Golf is a unique lifestyle brand that merges the traditional game of golf with modern streetwear aesthetics, appealing to a younger, trendier demographic. By redefining the culture around golf through fashion and innovative marketing, Malbon inspires a new generation to take up the sport, blending style and playability seamlessly.

  • The Challenge

    Malbon faced significant challenges in scaling profitable ad spend. While they had a solid track record in direct-to-consumer sales with two years of valuable data, previous efforts to scale ad spending beyond 4-figures day proved difficult. The strategy was heavily skewed towards remarketing rather than expanding the customer base, which constrained growth potential.

  • Our Winning Strategy

    To address these challenges, a strategic analysis was conducted to determine Malbon Golf’s break-even ROAS by category and by SKU to ensure profitability at scale. Campaigns were reverse-engineered based on this data, shifting focus towards strategies that lead with new customer acquisition vs solely relying on remarketing. This approach allowed for controlled scaling and broader audience reach, setting the foundation for significant revenue growth.

QUICK STATS 🔢

Data-Driven Impact

Before

Revenue growth plateaued
Significant inefficient ad spend
Primary focus on remarketing
Restricted growth outlook

After

Achieved consistent higher-tier YoY revenue
Merchandised ad account for profitability
Prioritized creative to unlock scale
Positioned significant YoY revenue growth by expanding geographies

OUR WORK 👷

More Success Stories

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Before you ask…

Why choose Porter Media?

You’re tired of agencies that make lofty promises but falling short. You want to work with a partner that looks at your business from a holistic point of view that values profit over revenue.  Our acquisition team crafts powerful ads that drive conversions and capture attention while our retention team encourages repeat orders to increase LTV.  Work with us to become the next hottest brand in DTC.

How quickly will I see results?

Your timeline for results depends on your specific goals after our audit. Generally, you can expect an impact within 7 days for Acquisition and 30 days for Retention. We’ll prioritize initiatives that align with your vision, so you start seeing results ASAP!

What ROAS can I expect?

We love a data-driven question! The exact ROAS will vary based on your unique strategy and goals. That said, you can expect to see improvements in your performance metrics within the first 7 to 30 days.

How do you measure attribution?

We use a multi-layered approach for tracking attribution. 

For retention, we rely on Last Click insights via Google Analytics, and Klaviyo’s 5-day attribution window for maximum accuracy.

For paid social and search, we apply a 7-day click attribution window and incorporate Last Click, Accrual, and Linear-all models to track every critical touchpoint.

We prefer using top-tier platforms like Triple Whale and Northbeam to provide comprehensive, data-driven insights.

Is there something you don’t do?

Yes! We do not offer organic social, SEO,  PR and website design/development.

But no worries! If you need those services, we have a network of trusted pros we can recommend.

Have more questions?

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