From Literally $0 to 8-Figures

5x Meta ROAS
30% of revenue from email
5-figure/mo ad spend

THE FULL RUNDOWN ☑️

Case Study Overview

  • The Brand

    Deco TV Frames offers premium frames for the Samsung “The Frame” Tv. Since its inception, the company has provided custom TV frames to discerning clients in the United States and around the world. Deco partnered with Porter Media when their product was making its first appearance. They knew they needed generate demand for their novel product and establish their brand as a leader in this new niche category.

  • The Challenge

    Being first of its kind and solely relying on the sales of the Samsung The Frame TV, our task was tall. We needed to generate demand for a product that was not well known, let along the awareness of a solution like this existing.

  • Our Winning Strategy

    After testing driving traffic directly to the website, we realized that people needed to experience product before committing +$500 for a full frame. We developed a samples funnel which allowed us to acquire customers below our target CPA, while developing and optimizing a post-purchase email flow to upsell them from samples to full frame. We have been able to spend upwards of 5-figues per month in ad spend, while increasing revenue from email to over 30%. DecoTVFrames is now the category leader in this space.

QUICK STATS 🔢

Data-Driven Impact

Before

New business concept. First to market.
No email, ads or landing pages in place
Relying solely on word-of-mouth sales
No ecommerce infrastructure in place.

After

Scaled Meta to 5-figure spend/mo at a 5x ROAS
Introduce CGC collection fly-wheel
Introduced Email & SMS as an acquisition tool
Profitable samples to full frame funnel

REAL TALK ★

Hear It From Them

5/5

“I highly recommend Porter Media to any company looking to scale their brand through online marketing. They are a dedicated team that delivers real results.”

Kevin Hancock
Founder & President

OUR WORK 👷

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Before you ask…

Why choose Porter Media?

You’re tired of agencies that make lofty promises but falling short. You want to work with a partner that looks at your business from a holistic point of view that values profit over revenue.  Our acquisition team crafts powerful ads that drive conversions and capture attention while our retention team encourages repeat orders to increase LTV.  Work with us to become the next hottest brand in DTC.

How quickly will I see results?

Your timeline for results depends on your specific goals after our audit. Generally, you can expect an impact within 7 days for Acquisition and 30 days for Retention. We’ll prioritize initiatives that align with your vision, so you start seeing results ASAP!

What ROAS can I expect?

We love a data-driven question! The exact ROAS will vary based on your unique strategy and goals. That said, you can expect to see improvements in your performance metrics within the first 7 to 30 days.

How do you measure attribution?

We use a multi-layered approach for tracking attribution. 

For retention, we rely on Last Click insights via Google Analytics, and Klaviyo’s 5-day attribution window for maximum accuracy.

For paid social and search, we apply a 7-day click attribution window and incorporate Last Click, Accrual, and Linear-all models to track every critical touchpoint.

We prefer using top-tier platforms like Triple Whale and Northbeam to provide comprehensive, data-driven insights.

Is there something you don’t do?

Yes! We do not offer organic social, SEO,  PR and website design/development.

But no worries! If you need those services, we have a network of trusted pros we can recommend.

Have more questions?

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