+146% Contribution Margin YoY

4x MER
30%+ evenue from email
Creative lead growth

THE FULL RUNDOWN ☑️

Case Study Overview

  • The Brand

    Jack Mason is a men’s watch brand based in Dallas, Texas, established in 2015. Originally focusing on wholesale distribution with partnerships that included high-profile department stores like Nordstrom, Jack Mason pivoted to a direct-to-consumer, online-only model in 2020. This strategic shift positioned the brand to harness the future of retail, reaching a wider audience and redefining their market focus from general accessories to targeting dedicated watch enthusiasts.

  • The Challenge

    Jack Mason encountered significant difficulties in its transition to online sales. The brand experienced unprofitable and inefficient ad spending on platforms like Meta and Google, and struggled with ineffective agency relationships, leading to inconsistent results and a lack of dedicated account management. Additionally, they underutilized key revenue channels like Email and SMS marketing and lacked strategic emphasis on creative development, hampering growth and profitability.

  • Our Winning Strategy

    To address these challenges, we implemented a comprehensive strategy that included transparent reporting, strategic ad spend management, and a renewed focus on creative diversity and customer acquisition. We optimized advertising efficiency, re-prioritized Email and SMS to boost revenue, and provided consistent high-level account attention to maintain momentum. Porter Media also helped reposition the brand as a premium watch company and guided new product release strategies to create excitement and increase sales.

QUICK STATS 🔢

Data-Driven Impact

Before

Frequent agency changes and inconsistent results
Unprofitable ad spend
Minimal Email and SMS focus
Seen as an accessory brand

After

Consistent, transparent partnership with dedicated management
Optimized strategies boosting revenue and margins
Email revenue increased to over 30% of total sales
Repositioned as a premium watch brand with higher price points

REAL TALK ★

Hear It From Them

5/5

“The problem with other agencies was declining attention over time, but with Porter, we continued to work with the same team from start to finish, which has been key to our success.”

Craig Carter
Co-Founder, Jack Mason

OUR WORK 👷

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Before you ask…

Why choose Porter Media?

You’re tired of agencies that make lofty promises but falling short. You want to work with a partner that looks at your business from a holistic point of view that values profit over revenue.  Our acquisition team crafts powerful ads that drive conversions and capture attention while our retention team encourages repeat orders to increase LTV.  Work with us to become the next hottest brand in DTC.

How quickly will I see results?

Your timeline for results depends on your specific goals after our audit. Generally, you can expect an impact within 7 days for Acquisition and 30 days for Retention. We’ll prioritize initiatives that align with your vision, so you start seeing results ASAP!

What ROAS can I expect?

We love a data-driven question! The exact ROAS will vary based on your unique strategy and goals. That said, you can expect to see improvements in your performance metrics within the first 7 to 30 days.

How do you measure attribution?

We use a multi-layered approach for tracking attribution. 

For retention, we rely on Last Click insights via Google Analytics, and Klaviyo’s 5-day attribution window for maximum accuracy.

For paid social and search, we apply a 7-day click attribution window and incorporate Last Click, Accrual, and Linear-all models to track every critical touchpoint.

We prefer using top-tier platforms like Triple Whale and Northbeam to provide comprehensive, data-driven insights.

Is there something you don’t do?

Yes! We do not offer organic social, SEO,  PR and website design/development.

But no worries! If you need those services, we have a network of trusted pros we can recommend.

Have more questions?

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